Module 1: Introduction to Content Marketing
What is content marketing and why it matters
Traditional marketing vs digital content marketing
Content marketing funnel: Awareness → Engagement → Conversion
Content planning cycle: research, creation, distribution, and analysis
Module 2: Content Strategy Development
Identifying target audiences (buyer persona creation)
Keyword research and content calendar creation
Content auditing and gap analysis
Platform-wise strategy (Blogs, Instagram, YouTube, LinkedIn)
Defining brand tone of voice and language
Module 3: Types of Content & Their Use
Blog writing and article development
Social media posts and caption writing
Video scripting and short-form content
Email marketing and newsletter content
eBooks, case studies, and whitepapers
Planning infographics and visual content
Module 4: Content Optimization & SEO
Basics of on-page and off-page SEO
Writing effective headlines and meta descriptions
Keyword placement and content structuring
Internal linking and improving readability scores
Tools: Google Keyword Planner, SEMrush, Yoast SEO
Module 5: Content Writing Skills
Difference between copywriting and content writing
Creating click-worthy and conversion-focused headlines
Storytelling and emotional marketing techniques
Grammar, tone, and readability improvement tools
Using AI tools (ChatGPT, Jasper, Writesonic) to enhance content quality
Module 6: Content Distribution & Promotion
Social media sharing strategies
Driving traffic through email marketing
Influencer collaboration and brand partnerships
Hashtag research and targeting
Content optimization for paid campaigns
Module 7: Content Analytics & Reporting
Data tracking using Google Analytics and Search Console
Evaluating content performance (CTR, dwell time, shares)
Measuring ROI and conversion rates
Reporting and presentation creation
Module 8: Practical Projects & Final Assignment
3 live client projects (Blog, Social Media & Email Campaigns)
Creating a complete content strategy document
Writing an SEO-friendly blog (1000+ words)
Building a professional content portfolio
Course Access & Certification
Live sessions for 3 months
Recorded video access for 1 year
Certificate: Provided after course completion and exam clearance
Exam & Internship Criteria
Online exam of 100 marks at course completion
Evaluation parameters: Content Strategy (25%), Writing Quality (25%), SEO Implementation (25%), Analytics & Reporting (25%)
Students scoring 75% or above will receive a 3-month remote unpaid internship
Internship Responsibilities
Writing and updating blog and website content
Scheduling social media content
Creating SEO-optimized content
Learning live publishing on Google Docs and WordPress
Preparing traffic and performance reports
Internship Benefits
Work on live websites and real client projects
Understand digital agency workflows
Portfolio with 15+ published articles
Stronger LinkedIn and job portal profiles
Performance-based recommendation letter
Possible placement opportunities for top performers
Career Opportunities After the Course
Content Writer: ₹15,000 – ₹45,000
SEO Content Strategist: ₹25,000 – ₹60,000
Copywriter: ₹20,000 – ₹50,000
Digital Content Marketer: ₹30,000 – ₹80,000
Freelance Content Writer: ₹10,000 – ₹1,00,000+
Eligibility & Requirements
12th pass students or graduates
Basic English writing skills
Laptop/PC with internet access
Interest in research and creative writing