🔰 MODULE 1: Email & WhatsApp Marketing का परिचय
Email Marketing क्या है
WhatsApp Marketing क्या है
Digital Marketing में इनका महत्व
Email vs WhatsApp Marketing
Use Cases (Leads, Sales, Branding, Support)
Career Scope & Opportunities
🔰 MODULE 2: Email Marketing Basics
Email Marketing कैसे काम करता है
Types of Emails: Promotional, Transactional, Newsletter, Drip Emails
Email Marketing Funnel
Email Marketing Tools Overview
🔰 MODULE 3: Email Marketing Tools Setup
Email Marketing Tool Account Setup (Mailchimp / Brevo / Zoho / Sendinblue)
Sender Email & Domain Setup
Email Authentication (SPF, DKIM, DMARC – Basic)
List Management Basics
🔰 MODULE 4: Email List Building (Audience Creation)
Email List क्या होती है
Lead Magnet Creation
Signup Forms & Landing Pages
Website & Social Media से Leads
Organic vs Paid Email List Building
Email Compliance & Permission
🔰 MODULE 5: Email Copywriting & Design
Email Subject Line Writing & High Open-Rate Techniques
Email Body Copywriting & CTA (Call To Action) Writing
Email Design Best Practices
Mobile-Friendly Email Design
🔰 MODULE 6: Email Automation & Campaigns
Email Automation क्या है
Welcome Email Series
Follow-up & Drip Campaigns
Abandoned Cart Emails
Promotional Campaign Setup
Scheduling & Timing Strategy
🔰 MODULE 7: Email Deliverability & Optimization
Email Deliverability क्या है
Spam Filters से कैसे बचें
Open Rate, CTR, Bounce Rate
A/B Testing (Subject & Content)
Email Performance Optimization
🔰 MODULE 8: WhatsApp Marketing Basics
WhatsApp Marketing क्या है
WhatsApp Business vs Normal WhatsApp
WhatsApp Business App Setup
Business Profile Optimization
WhatsApp Features for Marketing
🔰 MODULE 9: WhatsApp Broadcast & Campaigns
Broadcast List बनाना
Message Writing for WhatsApp
Images, Videos & PDFs Sending
Promotional vs Informational Messages
Customer Engagement Techniques
🔰 MODULE 10: WhatsApp Automation & Tools
WhatsApp Automation क्या है
Auto Replies Setup
Greeting & Away Messages
Chatbot Basics
Third-Party WhatsApp Tools (Overview)
🔰 MODULE 11: WhatsApp API (Basic Knowledge)
WhatsApp Business API क्या है
API Use Cases & Template Messages
Approval Process (Overview)
WhatsApp CRM Integration
🔰 MODULE 12: Compliance, Policies & Safety
Email Marketing Laws (Basic)
Opt-in / Opt-out Rules
WhatsApp Policy Guidelines
Customer Data Protection
Safe Marketing Practices
🔰 MODULE 13: Analytics & Performance Tracking
Email Campaign Analytics
WhatsApp Campaign Performance
Open Rate, Click Rate, Response Rate
Conversion Tracking & ROI Measurement
🔰 MODULE 14: Internship Program (Practical Training)
Live Email Campaign Creation
WhatsApp Broadcast Campaigns
Real Client Projects
Lead Nurturing Tasks
Daily & Weekly Performance Review
🔰 MODULE 15: Portfolio Building
Email Campaign Samples
WhatsApp Message Templates
Campaign Reports
Professional Portfolio Creation
🔰 MODULE 16: Freelancing & Career Opportunities
Email Marketing Freelancer कैसे बनें
WhatsApp Marketing Services
Client Finding Techniques
Pricing Models (Per Campaign / Monthly)
Monthly Income Strategy
🎓 Certification & Internship
✔ Course Completion Certificate
✔ Internship Certificate
✔ Live Project Experience
✔ Career Guidance & Support
🎯 Course Completion के बाद आप बन सकते हैं:
Email Marketing Executive
WhatsApp Marketing Specialist
CRM / Automation Executive
Digital Marketing Executive
Freelancer (₹10,000 – ₹50,000+ / Month)